The SEO Importance of Permalinks

The SEO Importance of Permalinks/Blog Titles

I remember when a good friend pointed this out to me a few years back. I was new at blogging and getting around wordpress sometimes made me want to scream…but I figured it out with a little patience, some good friends that shared tips and watching helpful youtube videos.  And google.  I google everything!  (Don’t we all?)

Anyways, back to the blog post.

I was on Facebook the other morning when I saw a few friends of mine sharing their lastest blog posts.  I went to check them out and noticed that they have not yet made this simple change that will help them out tremendously when blogging. What am I talking about you ask?  Permalinks. Here, take a close look at these two examples:

Basic or default blog URL:

All this shows search engines is that, well, really not much at all!  It shows where the blog is located and that it’s post number 123. Not much information in there at all!  Now take a look at this one:

Customized URL:

Eventhough these are the same blog posts, people you share you blog with and most importantly SEARCH engines will know exactly what your blog post is all about.  So be sure to make the blog title with your keyword(s) in it.

The Permalink option in WordPress lets you easily change the layout of your URL and make it readable for humans and even more important boost your results with search engines!  When we first install wordpress, we usually install it the fastest way, with a basic setup.  Not knowing any better, we just dive in and start blogging. Don’t worry, it’s not too late to make changes. Let me show you how.

How To Change Permalinks Settings In WordPress

Step 1:  Make sure you are logged into your wordpress blog.  From the Dashboard, on the left handside click on Settings

Step 2: Click on Permalinks to open up the  Permalink Settings page.

Step 3: You will see under Common Settings different choices like this:

permalinks settings


Step 4: Click to choose the Custom Structure – and in the empty box type in /%postname%/

*You can copy & paste it directly from here to make it easy!

Step 5:  Be sure to save changes by clicking on the blue save changes button!

That’s it!


Here’s a quick video tutorial to walk you through step by step of how you can easily change the permalinks settings in WordPress:


****  So, as I was previewing this post before I published it, I noticed that I had already made a post on this last year!  But it didn’t have a video, and ofcourse it is wrote differently. So I thought I would publish this one anyways.

Which one is better?  I will leave that up to you to decide on!  Take a look at my orignal post here that is titled  ” How To Change Permalinks In WordPress

Leave me a comment so I will know which one you liked best!  :)

2 comments on “The SEO Importance of Permalinks

  1. Thanks for writing up this how-to article, Nicole. I helped one of my favorite bands improve their SEO by explaining the importance of permalinks and how to set them up with this post.

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